Analyze an article from sources such as The New York Times, The Wall Street Journal, Business Week, Adweek, Advertising Age, Communication Arts, Brandweek. Psychology Today, American Psychologist, Eye Magazine, and Print Magazine, or other another periodical or web site about any of the topics in the text.
The paper with analysis should be 4 pages doubled spaced. Discuss how the article relates to relevant supporting material from the text. In other words how the article supports, contradicts, and/or furthers the text material. Make a specific conclusion about what the article means. What is your opinion of the article’s point? In other words, is the appeal made or technique discussed likely to make marketing efforts more effective and why? Then, consider an alternative view. If it’s a negative article what positive use/benefit could there be that weren’t considered? Conversely, if a positive article, what are the potential risks to be aware of? In other words, what are the pro and con implications to a marketer?